SEO Is Not Advertising!

SEO is not advertising. You can argue with me as much as necessary for this assertion, but hardly will make me change my mind. SEO or site optimization under search systems it is primary a complex of technical, instead of advertising methods. Purpose of SEO is occupying of the lead items in search systems. Unique aim advertising - to sell the goods and services, bringing thus profit to the one who orders this advertising. Complex advancement also pursues the purpose sale of goods and services. The competitiveness constantly grows in the Internet and effectively to sell the goods and services of one only SEO is already obvious insufficiently! It is necessary package approach to the advancement, combining advertising, work with a site and SEO.
What does complex advancement include?
Studying of search demand for the goods (services) presented on a site.
At this stage is studied search demand for the goods and the services offered on a site of the client in leading search systems. It is settled the document under the name “Semantic nucleus” or “The analysis of demand” in which are reflected all inquiries, related with business of the client. It is the basic document for realization of the further actions for site advancement in search systems. On the basis of this document:
- Are allocated the most priority inquiries for advancement in search systems;
- It is led work with texts of a site;
- It is led planning of contextual advertising.
Site studying, as instrument of the business. Recommendations about site improvement, audit and testing usability.
The commercial Internet site should be effective business-instrument, instead of the firm card. The site, which is created to sell, should sell effectively the goods or firm services so to be as much as possible convenient in use. The site should be made for the user, instead of for employees of firm and the general director.
On the subject of creations of effective and convenient sites are written many good books and the articles based on experience of testing usability. But books, probably, read a little, and the majority of sites do not differ with convenience.
At the given stage is made studying of some characteristics of the site: design, availability of the necessary information, contacts, the prices, conveniences of use, navigation, submission of the information and so on. Having analyzed all it, experts write in advancement issue recommendations about site improvement.
Working out of strategy of advancement of a site.
After all preparatory measures experts in advancement develop optimum strategy of advancement of a site, with allowance for features of a site, its subjects, level of competitiveness, features of advancement in search cars, wishes of the client.
Fulfillment of a complex of actions for site advancement in search systems.
Further is executed all complex of actions for site advancement in search systems: the competitiveness analysis, drawing up of the list of conformity, optimization of pages of a site, authoritativeness escalating and so on, depending on complexity of the project. Each operation is documented and then joins in the month-end account.
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